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Animated Videos

As a small business, you’re probably familiar with most of the ways to market your products and/or services to potential new clients: a website, networking, email campaigns, cold calls, social media, traditional print advertising, and good old-fashioned letters. There are other avenues, of course. However, there has been a growing shift from traditional print media to digital marketing; which also means it’s becoming harder to stand out from your competitors online.
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Most of us have heard the phrase “If you can’t explain it simply, you don’t understand it well enough.” You understand your business and what it offers perfectly but trying to explain it to a complete stranger can be difficult. They might not understand some of the technical or industry jargon you use every day. You need to simplify your message to hold their attention and hopefully get them to engage and ask questions.
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Once a potential client is asking questions, you can provide more detailed answers. So, what is a simple way to attract new customers? Providing useful content on your website will certainly help build trust in your organisation. Networking helps develop relationships over a longer period of time and is proven to work. Email campaigns can be very hit and miss but at least today’s software allows you to analyse the results so you can determine what works. Cold calling can be soul-destroying; some people thrive on it but most of us don’t. Social media is becoming ever more saturated but there’s always room for well-written content; you just need to get people’s attention. Traditional print advertising and letters may be considered archaic in the digital age but can still yield rewarding results.
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So, what else is there in the world of marketing? Well, how about an animated video? You’ve probably seen them – lots of companies use animated videos to grab a viewer’s attention and quickly explain what their service is or how a product works. With attention spans decreasing at an increasing rate, being able to explain your product or service in less than 90 seconds is crucial. And the good news is you can produce your own video for free using PowToon.
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PowToon is simple to use and works within a browser; you just need a creative imagination. Once you’ve produced your video, upload it to YouTube to share on your website and social media channels. I produced the following video quickly and easily for my energy broker business:
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PowToon, Animated video marketing, animated marketing videos