.
Postal Marketing via the cloud!

As a small business, you’re probably familiar with the different ways to market your products and/or services to potential customers. Websites, social media, and email campaigns are your digital marketing options. Postal mailers, and advertising in magazines, newspapers, on radio and TV (if you have the budget for it) are the more traditional methods of reaching your audience. Websites cost money and take more time to set up but, once up and running, you have a platform to promote your business and keep visitors informed with regular blog updates. The attraction of digital marketing is it’s very quick to share a message or promotion using social media channels (such as Facebook or Twitter) and it can be done so for free (or fairly low-cost when targeting a specific audience you’re not directly connected to). Email campaigns, which are also free, are effective for reaching out with personalised campaigns but, let’s be honest, most people are drowning in emails, and another marketing email is likely to remain unopened or deleted. Traditional advertising is expensive compared to digital marketing and one only need look at how the Yellow Pages has shrunk in recent years to appreciate the shift from print to online media. However, there is one area of marketing that can prove very effective…
.
When was the last time you received a letter? And we don’t mean a letter from the bank, utility company or your mortgage lender. Let’s face it, hardly anybody receives letters anymore when email, social media and instant messaging apps let us communicate in an instant for a fraction of the effort and cost. And that’s where there is an opportunity for your business to get noticed. Imagine trying to have yourself heard in a stadium filled with people screaming, shouting and singing: that’s the internet and social media. Now, imagine striking up a conversation with people in a pleasant country park: that’s postal marketing. If you were sent a letter addressed to you, would you at least open and read it? The chances are probably greater than if you received the same message in an email.
.
So, if you’re prepared to adopt an old-school tactic of sending letters to complement, rather than replace, your digital marketing strategy, what are your options to do so efficiently? Of course, there will have to be a cost incurred because of the price of the stamp but, aside from the actual cost to post the mailer, there is also the time element to produce your personalised letter, print and post. You could create a mailing list in Word but, even with the know-how, it’s time-consuming and there is the extra cost of buying label sheets to print addresses onto (without taking into consideration the associated printer and misprint costs). So, a better solution is to outsource the printing and posting to a professional third-party. The price of a 2nd class UK stamp is 56p (as of 30th May 2018). Sending 100 letters will cost £56, plus the cost of envelopes, printing and time spent walking to the postbox (it’s worse if you have to drive to the nearest postbox).
.
Now, imagine there is a business which would print and post your 100 letters for a small markup price: would you be prepared to pay £65.45 to have those 100 letters printed and posted, given you won’t have to incur additional charges? We would. That is why we use cloudSMART’s cloudPOST service to manage our postal marketing. And, guess what? We sent two batches of 50 letters regarding our Business Energy Broker Service and received five leads (three of which have been converted into new clients). Our return on investment (ROI) is already tenfold what the costs were and the most successful marketing strategy jigsaw kloud has enjoyed to date. Click on the icon below to visit the cloudPOST website for further details. (We are in no way affiliated with cloudPOST, we just really like their service as it’s great value and has helped us win more new clients than other forms of marketing).

postal marketing, cloudPOST