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Postal Marketing via the cloud!

As a business owner, you’re familiar with the different ways to market your products and/or services to potential customers. Websites, social media, and email campaigns are your digital marketing options. Postal mailers, and advertising in magazines, newspapers, on radio and TV (if you have the budget) are the more traditional ways of reaching your audience.
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Websites provide a platform to promote your business and keep visitors informed with regular blogs. The attraction of digital marketing is it’s quick to share a message or promotion via social media channels and can be done so for free (or fairly cheaply, when opting for paid-for campaigns). Email campaigns are effective for reaching large numbers with personalised messages but people are drowning in emails, and another one is likely to remain unopened or deleted.
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Traditional advertising is expensive compared to digital marketing, and one only need look at how the Yellow Pages has shrunk in recent years to appreciate the shift from print to online media. However, there is one area of traditional marketing which can prove very effective.
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When was the last time you received a letter? Hardly any of us receive letters because email, social media and instant messaging apps let us communicate in an instant for a fraction of the effort and cost. But that means there is an opportunity for businesses to get noticed. Imagine trying to be heard in a stadium filled with people shouting and singing: that’s the internet. Now, imagine striking up a conversation with the postman on your doorstep: that’s postal marketing. If you receive a personally-addressed letter, you would open and read it.
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If you’re prepared to adopt an old-school tactic of posting letters to complement your digital marketing strategy, what are your options? Outsourcing the printing and posting to a third-party means paying a small mark-up on the actual postage cost (which is offset by not having to pay for the paper, envelopes, and maintenance of a printer). That is why we use cloudSMART’s cloudPOST service to manage the postal marketing for our Business Energy Broker Services. (We are not affiliated with cloudPOST, we simply love their service as it’s great value and has helped us win a number of new clients).

postal marketing, cloudPOST.
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